All those who plan to start their own business know that this is not always an easy task because there is a lot of competition in the market. Of course, this does not mean that it is impossible to find your place under the sun, but that you will have to work a little harder and come up with a good business plan.
The business plan enables the definition of the product/service and its advantages, as well as the entire operational process, as well as the possibilities of placing that product/service on the market. In the process of business planning, human resources are a very important factor, and it is necessary to pay attention to the human resource management plan. An important part of the business plan is branding.
Branding is a process in which a company or individual, using various tactics and methods, seeks to build recognition in the market. The ultimate goal of branding is to ‘get into the customer’s head’ and when he decides to buy a product from your area, he chooses your product instead of the competing product. This is achieved by putting a lot of effort into a whole team of people, especially a designer who will visualize the idea.
When we decide on this step, it is often a question of which designer to choose. There are many on the market who do their job very well, but we still can’t help but wonder if women or men do it better. If you ask Beyonce who runs the world, you will get only one answer – girls. This is exactly the case with design, and here’s why.
Women Are More Imaginative
We know it all starts with a good idea. A series of studies that have studied the creativity and social skills of men and women show that women are more creative. It has also been proven that women are bolder to present their ideas.
Let’s face it – women have far more responsibilities than men. Cleaning the house, preparing lunch, taking care of the children, and other household chores are mostly reserved for the woman. No, we are not saying that men do nothing, but that women function perfectly well with all these responsibilities and that management is of great importance to them.
The fact is that design work done by women is recognizable by a detailed plan. We can see more and more women in leading positions in the business world, which is certainly a positive trend in terms of equality between women and men in the labor market. It is a great challenge for every business woman to reconcile responsibility and love for work (career) and family (motherhood).
The average woman utters three times more words a day than the average man, and that is what naturally makes her better at communicating. All women’s advantages have been fully used in communication management. They have more patience for long conversations and are much more penetrating than men. More often, they know how to be more tactful, measured, and diplomatic in negotiations, which is very much in demand in this business segment. Isn’t all this what you’re looking for in a good designer?
All women’s advantages have been fully used in communication management. They have more patience for long conversations and are much more penetrating than men. More often, they know how to be more tactful, measured and diplomatic in negotiations, which is very much in demand in this business segment.
Curiosity and Following Trends for a Better Job
This is a clear example that curiosity pays off! The field of graphic design is constantly changing, so what is current today may be obsolete in a few months. That is why it is important that as an expert you are always up to date with trends and apply them in your work. It is necessary for the designer to party trends, but also to look for inspiration in the things that surround him. Curiosity, diversity, following trends, generating new ideas … Association? Women, of course!
No one likes to be criticized, but constructive criticism is something that is certainly useful in this business. Careers in all creative industries will be the target of criticism. You will be criticized by colleagues, superiors, and clients, so be prepared. Instead of taking criticism personally, “get into your movie” look at it as good business advice. Yes, women can do that too!
Women Are More Passionate
Creativity does not mean that you will sit in the park all day and come up with new ideas, but it represents research, plans, planning, meetings, and various other activities in order to find the best possible solution to a particular request or problem.
If you do not have a passion for what you do and if you do not see motivation and strength in the effort to achieve the most brilliant final work that will help you persevere during the entire creation process, then the job of a designer is definitely not for you.
Everything can be branded (if you hire the right branding expert). Companies, individuals, tourist destinations, products, or services can be branded in this way. Branding is the process that is best left in the hands of experts.
However, even when branding professionals ask you for a certain amount of commitment, that is the only way they can create a quality brand that will bring you new clients. The guidelines listed above should be your guiding thread when branding and you should devote a lot of time to them.
As we can see, there are many advantages of hiring a female designer. Of course, this does not mean every female designer is better than a male, but in general, those are only some facts that should be helpful when it comes to making a final decision.